Christmas is just round the corner and SLA is feeling festive! We have picked our Top 3 Christmas Ad’s of 2013. Let’s see if they are the same as yours;
Number 3 on our list is; Sainsbury’s
This advert is a brilliant representation of everyday families over Christmas. Due to it’s down to earth nature it touches the hearts of its viewers and focuses on the little things that people often forget. Instead of going for the usual commercialised advert with the best presents or the most up to date gadgets, they have taken the sentimental route. Proving to be a winner with an added touch of family humour.
Number 2 on our list is; Tesco
Tesco’s choice of advert this year is very similar to Sainsbury’s. However, SLA feels that they have a slightly more personal and intimate touch. Their choice of following a family throughout their Christmas’s is extremely effective. Watching the family grow and change much the same as ours do. It relates to us all on an emotional level and forces us to think of our past Christmas’s, how we spent them and what made them great for us.
Coming in at the top for SLA is of course the John Lewis Ad with the bear and the hare.
John Lewis is well known for their capability of being unique and possessing unbelievable creativity. This advert is completely different to any other this year, even the theme tune is completely unique and original to the advert, creating an even higher desirability. John Lewis has yet to let us down with their advertising.
So what makes a Christmas advert stand out to you? Where will you be spending Christmas this year?
All video’s sourced from YouTube