Image source: http://www.mediaweek.co.uk/article/1114420/outdoor-plus-brings-spire-west-london Outdoor plus are currently expecting to expand by installing 5 digital screens in Central London. These installations are hoping to be completed over the next two months. Outdoor Plus aims to provide a network they refer to as ‘Ultra Premium’. These will ideally benefit brands that require flexibility, immediacy and accountability. One […]
How do you get your brand noticed amongst so much competition? How can you insure your business isn’t camouflaged within the fast pace of advertising? There is no definite answer to these types of questions in this ever changing industry. However, I have come across an idea whilst reading an article I found in […]
According to an article in the output magazine (http://www.outputmagazine.com/) the trade marketing body ‘The Outdoor Media Centre’ have been conducting a study into the ‘customer Journey’ to research and discover how influence works and what buyers are specifically influenced by. This new study aims to show the strong impact outdoor advertising has on consumers. Research […]
It’s not difficult to find information on Native Advertising; ‘The rise of Native advertising’, ‘The current success of native advertising’, ‘How native advertising can help your company’ ect…..But before we are bombarded with this information, how would you define Native Advertising? After a lot of searching we have concluded that this is the act of […]
Around 25 percent of the world’s population now uses social media. This has fundamentally changed the way information is shared and accessed. Facebook turned 10 years old this year. In this relatively short space of time it has evolved from a social networking site specifically for students at Harvard College, to having over 1.3 billion […]