Image source: http://www.theguardian.com/business/2013/may/02/food-standards-agency-tesco-director Tesco’s have revealed that it will be installing facial recognition software in 450 of its petrol station forecourts. This software, displayed as a digital screen, will be located by the checkouts and aims to identify whether individuals in the queue are male or female, takes a rough estimate of how old they […]
JCDecaux is thought to be making a huge investment this year in an aim to double its digital roadside sites. It is estimated that the total number of screens they own by the end of next year will be around 30. London’s Old Street Roundabout and Shoreditch area (nicknamed the ‘Silicon Roundabout’) are included in […]
A campaign was launched last week by the Outdoor advertising Association of America (OAAA) and OOH media companies in an aim to show the strong and positive relationship between out of home media and social media, on the lead up to the 10th Annual Advertising Week. This campaign will involve more than 2,500 billboards across […]
Have taglines seen their day when it comes to marketing tactics? It is clear that the importance or even relevance of taglines has declined. Many brands haven’t used their taglines in a while or do but do not use them as prominently. Once upon a time, the tagline would help to promote and lift them […]
At the beginning of July 2013, JCDecaux revealed its new division of experiential advertising with its ambitious launch of JCDecauxLive. This is a fresh expansion for the advertising company within the UK. JCDecauxLive delivers campaigns across a wider range of environments with a rare strength in linking experiential activity to digital screens within facilities such […]