More than half of senior marketers are struggling to make a business case for marketing technologies due to their inability to demonstrate the impact of tools such as website analytics and CRM on return on investment, according to a report. The findings from global marketing network The CMO Council’s “Quantity How Well You Unify” report […]
To put it plainly, curation is the gathering, organizing and online presentation of content in order to gain a specific response. It has been suggested that the need to curate is part of the human nature. To collect and arrange things in a visually pleasing manner, always looking for something new to refresh and complete […]
In an industry where secrets sell better than anything else, are we the ones pushing the media to extremes to satisfy our own needs? In recent news Rebekah Brooks pleads not guilty, along with a number of her colleagues, to charges concerning conspiracy to commit misconduct in public office and charges relating to the perversion […]