November stepped in and brought busy streets with people rushing to get Christmas presents, mince pies appeared in supermarkets and constant sound of Christmas songs can be heard nearly from every store – in one word “Christmas is in the air!”.. However, what does this mean for the marketing world? 1st of November usually is […]
Online shoppers have a variety of device choices to search for their desired products. And it is becoming more and more challenging for advertisers to identify which tool works better to attract customers and which is not as affective. Online search giant Google has launched a free tool that promises to offer deeper insights to […]
More than half of senior marketers are struggling to make a business case for marketing technologies due to their inability to demonstrate the impact of tools such as website analytics and CRM on return on investment, according to a report. The findings from global marketing network The CMO Council’s “Quantity How Well You Unify” report […]
To put it plainly, curation is the gathering, organizing and online presentation of content in order to gain a specific response. It has been suggested that the need to curate is part of the human nature. To collect and arrange things in a visually pleasing manner, always looking for something new to refresh and complete […]
Events can be the great source to build your brand awareness, to attract potential clients and increase your share place in the market. Events are wonderfully flexible and can accommodate all kinds of different business goals. Initially, you need to prioritise your business goals for the rest of the year, and select the specific value […]