Have taglines seen their day when it comes to marketing tactics? It is clear that the importance or even relevance of taglines has declined. Many brands haven’t used their taglines in a while or do but do not use them as prominently. Once upon a time, the tagline would help to promote and lift them […]
At the beginning of July 2013, JCDecaux revealed its new division of experiential advertising with its ambitious launch of JCDecauxLive. This is a fresh expansion for the advertising company within the UK. JCDecauxLive delivers campaigns across a wider range of environments with a rare strength in linking experiential activity to digital screens within facilities such […]
Google has topped Fortune Magazine’s list of best companies since 2007. It’s not surprising when they offer their employees 5 months paid maternity leave, an incredible health insurance plan, available gourmet food all day free of charge, accessible gyms and crèche’s within the work place, the allowance to work on your own projects 20% of […]
Image sourced: http://bizmology.hoovers.com/2012/01/19/cloud-demand-boosts-it-employment/cloud-computing/ Cloud computing is effectively a service which allows users to save their data online as oppose to a hard drive. For instance, companies who have employees are required to buy the software or software licensing for each of them to store information and data of their work. Cloud computing allows one application […]
Image sourced from: http://mashable.com/2010/05/26/creative-crowdsourcing/ Crowdsourcing has been described as distributed problem-solving. It is a marketing technique in which companies involve the public in their product choices and sales as much as possible. A recent example of this is Coca Cola’s latest ‘name on a bottle’ idea. This has not only boosted their sales (as everyone […]