Christmas is just round the corner and SLA is feeling festive! We have picked our Top 3 Christmas Ad’s of 2013. Let’s see if they are the same as yours; Number 3 on our list is; Sainsbury’s This advert is a brilliant representation of everyday families over Christmas. Due to it’s down to […]
What makes you share a video? Is it the meaning, loyalty to the brand or something else? With just a few weeks left of 2013 let’s look back at the adverts that had viewers sharing them all over the web. We’ll start with the Top three, based on number of shares, according to marketing magazine.co.uk. […]
Image source: http://www.theguardian.com/business/2013/may/02/food-standards-agency-tesco-director Tesco’s have revealed that it will be installing facial recognition software in 450 of its petrol station forecourts. This software, displayed as a digital screen, will be located by the checkouts and aims to identify whether individuals in the queue are male or female, takes a rough estimate of how old they […]
JCDecaux is thought to be making a huge investment this year in an aim to double its digital roadside sites. It is estimated that the total number of screens they own by the end of next year will be around 30. London’s Old Street Roundabout and Shoreditch area (nicknamed the ‘Silicon Roundabout’) are included in […]
A campaign was launched last week by the Outdoor advertising Association of America (OAAA) and OOH media companies in an aim to show the strong and positive relationship between out of home media and social media, on the lead up to the 10th Annual Advertising Week. This campaign will involve more than 2,500 billboards across […]