Have taglines seen their day when it comes to marketing tactics? It is clear that the importance or even relevance of taglines has declined. Many brands haven’t used their taglines in a while or do but do not use them as prominently. Once upon a time, the tagline would help to promote and lift them […]
At the beginning of July 2013, JCDecaux revealed its new division of experiential advertising with its ambitious launch of JCDecauxLive. This is a fresh expansion for the advertising company within the UK. JCDecauxLive delivers campaigns across a wider range of environments with a rare strength in linking experiential activity to digital screens within facilities such […]
Google has topped Fortune Magazine’s list of best companies since 2007. It’s not surprising when they offer their employees 5 months paid maternity leave, an incredible health insurance plan, available gourmet food all day free of charge, accessible gyms and crèche’s within the work place, the allowance to work on your own projects 20% of […]
Increases in statutory payment rates For the next three years statutory payments have been fixed at an annual increase of 1% meaning that from this month onwards statutory sick pay will rise to £86.70 per week. The beginning of the month saw maternity, paternity and adoption pay rise to £136.78 per week. Collective redundancy consultation […]