Coke Zero is to be rebranded and relaunched January 13th 2014. Previously being referred to as ‘bloke coke’ the new launch aims to bring expansion to the current consumer reach and bring a more approachable appeal to a female audience as well by softening the current design. The marketing campaign associated with the relaunch introduces […]
Image source: http://eutopialaw.com/2011/11/25/carrying-over-holiday-pay-when-sick/ ‘Simon the Ogre’ will be the short film leading New Year campaign by the Holiday brand Thompson. The idea of the short film will be to shown how Simon the Ogre is restored after his holiday through Thompson local. The brand is aiming to make this ‘memorable and different’. Although a short […]
Any revenue figures for YouTube have always been a guess, a rough estimate, since Google has never revealed the actual figures for YouTube since they purchased the giant video platform in 2006. The most recent guess has been made by eMarketer, who uncovered last week their first estimates for advertising revenues for YouTube. It was […]
What makes you share a video? Is it the meaning, loyalty to the brand or something else? With just a few weeks left of 2013 let’s look back at the adverts that had viewers sharing them all over the web. We’ll start with the Top three, based on number of shares, according to marketing magazine.co.uk. […]
Image source: http://www.theguardian.com/business/2013/may/02/food-standards-agency-tesco-director Tesco’s have revealed that it will be installing facial recognition software in 450 of its petrol station forecourts. This software, displayed as a digital screen, will be located by the checkouts and aims to identify whether individuals in the queue are male or female, takes a rough estimate of how old they […]