Brands are part of our daily life, some of them we know from our early childhood. But, are you wondering why brands are choosing a specific name? do they mean anything?! Choosing a name for a new business is perhaps the first big decision that the founder has to make, as it is vital is […]
Image sourced from: http://www.outbox4.com/the-importance-of-branding/ The Advertising world is recently changing its tactics and approaching its consumers with a new angle. This new angle is aiming to give a ‘face to the company’. This different take on advertising is aiming to create a relationship with the consumer on a more personal basis. This will not only […]
Innovative thinkers are creating mobile experience that will be engaging, fun and will serve to make consumer interaction easier. Mobile shows no signs of floundering, so brands that accommodate wealthy consumers through these channels will create a stronger connection than those slow to adapt. Here are the top 10 Luxury brand mobile marketers: German automaker […]
To put it plainly, curation is the gathering, organizing and online presentation of content in order to gain a specific response. It has been suggested that the need to curate is part of the human nature. To collect and arrange things in a visually pleasing manner, always looking for something new to refresh and complete […]
We all know there is a lot of money involved when it comes to the game of football. Not only in the U.K but also all over the world. Kit sponsorships alone rake in millions for a football club – the biggest example of which being the £750 million deal Manchester United have just signed […]