Tag Archives: Advertising

Meaningful Brands: A Personal Approach

Image sourced from: http://www.outbox4.com/the-importance-of-branding/ The Advertising world is recently changing its tactics and approaching its consumers with a new angle. This new angle is aiming to give a ‘face to the company’. This different take on advertising is aiming to create a relationship with the consumer on a more personal basis. This will not only […]

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‘Buying Secrets’ unlocked by Outdoor Media

According to an article in the output magazine (http://www.outputmagazine.com/) the trade marketing body ‘The Outdoor Media Centre’ have been conducting a study into the ‘customer Journey’ to research and discover how influence works and what buyers are specifically influenced by. This new study aims to show the strong impact outdoor advertising has on consumers. Research […]

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What is Native Advertising?

It’s not difficult to find information on Native Advertising; ‘The rise of Native advertising’, ‘The current success of native advertising’, ‘How native advertising can help your company’ ect…..But before we are bombarded with this information, how would you define Native Advertising? After a lot of searching we have concluded that this is the act of […]

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