Outdoor plus are currently expecting to expand by installing 5 digital screens in Central London. These installations are hoping to be completed over the next two months.
Outdoor Plus aims to provide a network they refer to as ‘Ultra Premium’. These will ideally benefit brands that require flexibility, immediacy and accountability.
One of these five news screens is already up and running in Cheyne Walk in Chelsea. Proving successful they are running campaigns currently for the likes of Google and Vogue.
Another screen is due to launch in December and will be located in Al Archway. The screen will be situated on a main road that leads to central London and connects to the M1 motorway. The screens have large format digital screens and high specifications. Due to this Outdoor Plus are expected the screen to produce around 400,000 impacts over a two week period.
January 2014 aims to launch the A12 East Cross Route screen. This screen will be situated on a main road leading into East London and Canary Wharf. The screen aims to promote event and business audiences related to sport and is placed by the Queen Elizabeth Olympic Park. Over a two week period the screen is expected to produce 1.3 million adult impressions.
January 2014 also aims to launch a further two screens on Chiswick Roundabout. These two screens will be placed by the Western Gateway from the M4 into London. This is ideal as it is also the meeting points for the North and South circular roads.
“Steve Atkinson, commercial director at Outdoor Plus, said the screens will add more than 2.5 million “vehicular impacts” every two weeks. “For us it’s as much about the delivery as it is the product and these screens enable us to lead flexible campaign planning of DOOH, reaching a high-worth, urbanite and affluent commuter audience.”- http://www.mediaweek.co.uk/article/1223658/outdoor-plus-expands-ultra-premium-network-london