JCDecaux is thought to be making a huge investment this year in an aim to double its digital roadside sites. It is estimated that the total number of screens they own by the end of next year will be around 30.
London’s Old Street Roundabout and Shoreditch area (nicknamed the ‘Silicon Roundabout’) are included in JCDecaux’s new acquired sites.
At the end of October the first out of 12 digital screens will go live. Additions in London sites also include the M4 London Gateway, Holland Park Tower in Kensington, and the A40.
Image source: http://thenextweb.com/uk/2011/07/08/londons-silicon-roundabout-receives-1m-funding-boost/
Although details are yet to be announced it is thought that two sites will be in the north of England and a further one in London.
Two of JCDecaux’s existing roadside sites will also be digitised with two screens on each. The Trafford Arch in Manchester will gain two digital screens as well as screens on both faces of the M4 Tower.
JCDecaux’s premium roadside screens currently total to 14, this new change will create an additional 16 premium roadside screens.
Through its PrimeTime network, JCDecaux also operates 19 digital screens within London. These are a series of LED screens that are roughly the size of a 48-sheet. This is not including JCDecaux’s roadside sites.
It has been said that this huge new investment in digital development will deliver scale and broaden flexibility in the UK market.
“By 2014, JCDecaux will offer clients a portfolio of 30 digital roadside locations across the UK, in addition to an expanded rail and mall portfolio that will include 15 M-Vision screens in malls, 24 Transvision screens in stations, 800 D6s, and over 2,000 airport digital locations, including the exciting new portfolio at Heathrow Terminal 2.” –http://www.brandrepublic.com/news/1214551/jcdecaux-digitise-old-street-roundabout/
Information sourced: http://www.brandrepublic.com/news/1214551/jcdecaux-digitise-old-street-roundabout/