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What is Native Advertising?

It’s not difficult to find information on Native Advertising; ‘The rise of Native advertising’, ‘The current success of native advertising’, ‘How native advertising can help your company’ ect…..But before we are bombarded with this information, how would you define Native Advertising? After a lot of searching we have concluded that this is the act of […]

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Colour Psychology in Marketing and Branding

Have you ever thought that the colour you choose to brand your product can be vital for future success and brand development?! When choosing a colour it’s worth knowing that our minds are programmed to respond to colour. Colour shapes our emotions and our thoughts, but colour effects more than our mood. Colour has the […]

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