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Marketing blunders – What Was Your Biggest Mistake?

Success is a learning curve. Every company will take risks that will either make or break their business. As the old saying goes, you’ll never know if you never try. Even the largest, most well established companies have created a number of marketing fails, some of these businesses are still going strong others caved in […]

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Meaningful Brands: A Personal Approach

Image sourced from: http://www.outbox4.com/the-importance-of-branding/ The Advertising world is recently changing its tactics and approaching its consumers with a new angle. This new angle is aiming to give a ‘face to the company’. This different take on advertising is aiming to create a relationship with the consumer on a more personal basis. This will not only […]

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Interview Tips

 Six Things Not To Do For many people, the most stressful part of the job-hunting process is the interview. That’s the time when you have to sell yourself and prove why you’re perfectly suited for the job. Well-qualified people stumble and make mistakes that kill their chances of getting the job.                 Most common mistakes people make […]

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‘Buying Secrets’ unlocked by Outdoor Media

According to an article in the output magazine (http://www.outputmagazine.com/) the trade marketing body ‘The Outdoor Media Centre’ have been conducting a study into the ‘customer Journey’ to research and discover how influence works and what buyers are specifically influenced by. This new study aims to show the strong impact outdoor advertising has on consumers. Research […]

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