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Meaning & Origin of a Brand Name

Brands are part of our daily life, some of them we know from our early childhood. But, are you wondering why brands are choosing a specific name? do they mean anything?! Choosing a name for a new business is perhaps the first big decision that the founder has to make, as it is vital is […]

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Outdoor Plus Expand with ‘Ultra Premium Network’

Image source: http://www.mediaweek.co.uk/article/1114420/outdoor-plus-brings-spire-west-london Outdoor plus are currently expecting to expand by installing 5 digital screens in Central London. These installations are hoping to be completed over the next two months. Outdoor Plus aims to provide a network they refer to as ‘Ultra Premium’. These will ideally benefit brands that require flexibility, immediacy and accountability.  One […]

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Bending the Rules to Increase Brand Impact

How do you get your brand noticed amongst so much competition? How can you insure your business isn’t camouflaged within the fast pace of advertising?        There is no definite answer to these types of questions in this ever changing industry. However, I have come across an idea whilst reading an article I found in […]

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