Innovative thinkers are creating mobile experience that will be engaging, fun and will serve to make consumer interaction easier. Mobile shows no signs of floundering, so brands that accommodate wealthy consumers through these channels will create a stronger connection than those slow to adapt. Here are the top 10 Luxury brand mobile marketers:
German automaker BMW invited consumers to create mobile applications that enhance the driving experience. The ideas that received the most virtual funding had a chance to work with BMW’s innovation team in the United States or Germany.
French department store chain Galeries Lafayette has established a new mobile application, which helps customers to plan their shopping excursion in the store and map the route before travelling to the 10 story Paris store on Boulvard Haussmann. The app acts as an extension of customer service team, as it helps the consumers to find quicker what they are looking for, like brands, restaurant or customer service.
British department store Harrods is getting shoe fanatics to engage with its recently expanded footwear sales floor with a heel-themed digital game. To play the game on a mobile device, consumers have to first download the Harrods magazine app for free, and download the September issue within the app.
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French apparel and accessories house Hermes is giving consumers an interactive way to browse its tie selection with a new mobile app, which includes arcade game, GIFs, cartoons and animated tie designs as well as tie tying tutorials and a gallery of autumn – winter 2014 tie patterns.
Germany’s Montblanc together with Samsung developed a line of accessories to complement the Galaxy Note 4. To ensure that Montblanc’s heritage is not left behind as the brand expands, the e-StarWalker can be either a traditional pen or ScreenWriter. The consumer simply switches out the ink cartridge to change the instrument isage.
British fashion label Mulberry is using interactive quiz to generate social conversation around its new Cara Delevinge –designed collection.
Department store chain Saks Fifth Avenue is heightening its sense of community through a new content hub that streamlines social media interactions with consumers.
Oscar de la Renta, Tamara Mellon and Carolina Herrera are promoting consumers to shop with them via their stores on a new mobile application Spring.
Online luxury consignment marketplace the RealReal has compiled its data on resale value into a mobile application to help give consumers a beter idea of selling prices for high end goods.
Yoox, the official ecommerce partner of Kering is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience. Through WeChat, consumers can chat in real time with customer care or get style advice from a Yoox representative by clicking on links under the “enjoy” button on the homepage for the account.
Information Source: http://www.luxurydaily.com/top-10-luxury-brand-mobile-marketers-of-q3/