At the beginning of July 2013, JCDecaux revealed its new division of experiential advertising with its ambitious launch of JCDecauxLive. This is a fresh expansion for the advertising company within the UK. JCDecauxLive delivers campaigns across a wider range of environments with a rare strength in linking experiential activity to digital screens within facilities such as malls and rail stations nationwide.
JCDecauxLive will be replacing November 2011’s JCDecaux’s experiential brand Concourse initiatives.
London’s iconic Covent Garden and student unions nationwide have recently secured new contracts allowing access to experiential advertising for JCDecauxLive. JCDecauxLive currently offers experiential access to Canary Wharf, UK airports, premium malls, rail stations and the London Underground.
Covent Garden recently advertised a campaign for Ben & Jerry’s. The campaign allowed customers to sample their ice creams from a nearby ‘pop-up’ café.
“JCDecauxLive offers our clients powerful new experiential opportunities and access to iconic locations including Covent Garden, Canary Wharf and UK airports. Experiential not only complements our existing Outdoor advertising estate but by linking to digital screens facilitates engaging, multi-dimensional campaigns that harness the latest in social media to deliver real value for our customers. We are now a ‘one-stop-shop’ for experiential, reaching audiences at multiple environments across the UK.” ”
The ‘Experience the Difference’ event on Thursday 4th July, held in central London, will be revealing JCDecauxLive to Media buyers, experiential agencies and media planners.
Information sourced from- http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/5361