Events can be the great source to build your brand awareness, to attract potential clients and increase your share place in the market.

Events are wonderfully flexible and can accommodate all kinds of different business goals. Initially, you need to prioritise your business goals for the rest of the year, and select the specific value you want the event to serve and focus on it. As through the event your company can deliver the brand message – is it lead generation, sales, positioning your company as a market leader, retaining top customers and talents or etc.?!

Generally, fundraising as a nature of the event is popular – attracts more people and guarantees success. You need to concentrate on selecting right audience and making event sharable on social media as people buy from people. Another key tip is to communicate regularly with any sign-ups, so the events stays top pf the mind despite everyone’s busy schedules.

Image source: http://protegesolutions.co.uk/wp-content/uploads/2014/03/EVENTS-2.jpg

List of rewards that event can bring to your organisation:

• Building a community – During events & conferences you not only build a direct connection with people, products and new trends, but also the whole business environment. Attending event allows you to meet key personnel in the business. Directly meeting up with the leaders of business is definitely desirable for any business.
• Increasing Brand Awareness – Take part in various events and encourage employees to get out there and give a speeches. Stick your logo to conference badges and all literature you can find. The best way to find out how an event has increased your brand awareness is to start using your own hashtag and get it trending.
• Becoming the go-to company – It’s a good strategy to position yourself from day one as someone who knows about the industry you’re in. Conferences and events are valuable marketing assets. Start at small events to introduce yourself and then work your way up to the larger events once you’ve gained experience and respect as a speaker.
• Earning additional Revenue – There’s always a lingering conversation about free events versus paid events. If you do more free events, you’ll get more people sign up, but you also have a lot more people drop out – that’s 50 per cent compared to the five per cent from paid events.

Information source: http://realbusiness.co.uk/article/22913-4-ways-to-grow-your-business-through-events