Category: Media & Advertising

The Evolution of Brand Logos

October 1, 2013
Marketing & Production

“A brand’s identity is the most powerful, defining and fundamental statement it can make,” Jonathan Ford, Founding Partner and chief commercial officer at design agency Pearlfisher. – http://www.mediaweek.co.uk/article/1213096/why-google-yahoo-microsoft-leading-digital-design-revolution Image sourced from: http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/ The logo of a brand is without a doubt the strongest and most definitive part of their overall recognition strength within the heavy […]

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Want Your Face up in NY Times Square? Now’s Your Chance!

September 24, 2013
Marketing & Production

A campaign was launched last week by the Outdoor advertising Association of America (OAAA) and OOH media companies in an aim to show the strong and positive relationship between out of home media and social media, on the lead up to the 10th Annual Advertising Week. This campaign will involve more than 2,500 billboards across […]

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Are Taglines Dead?

September 13, 2013
Marketing & Production

Have taglines seen their day when it comes to marketing tactics? It is clear that the importance or even relevance of taglines has declined. Many brands haven’t used their taglines in a while or do but do not use them as prominently. Once upon a time, the tagline would help to promote and lift them […]

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JCDecauxLive – New Experiential Division Has Been Launched!

August 9, 2013
Business Information

At the beginning of July 2013, JCDecaux revealed its new division of experiential advertising with its ambitious launch of JCDecauxLive. This is a fresh expansion for the advertising company within the UK. JCDecauxLive delivers campaigns across a wider range of environments with a rare strength in linking experiential activity to digital screens within facilities such […]

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Are Google’s Employee’s Disloyal?

August 6, 2013
Marketing & Production

Google has topped Fortune Magazine’s list of best companies since 2007. It’s not surprising when they offer their employees 5 months paid maternity leave, an incredible health insurance plan, available gourmet food all day free of charge, accessible gyms and crèche’s within the work place, the allowance to work on your own projects 20% of […]

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