Coke Zero is to be rebranded and relaunched January 13th 2014. Previously being referred to as ‘bloke coke’ the new launch aims to bring expansion to the current consumer reach and bring a more approachable appeal to a female audience as well by softening the current design. The marketing campaign associated with the relaunch introduces […]
Have a think about what adverts have caught your eye lately, what makes you stop and stare at them? What makes a billboard eye catching and memorable? Ideas that we once saw as near on impossible and almost scary have become second nature to our everyday lives now. What once scared us is now […]
Studies have suggested that up to 50% of all money spent on advertising is wasted. The question is: what parts of paid advertising work and what parts fail? It is thought that around half of all digital display advertising is never seen by users on the web at all. However, Google are looking to bring […]
Image source: http://eutopialaw.com/2011/11/25/carrying-over-holiday-pay-when-sick/ ‘Simon the Ogre’ will be the short film leading New Year campaign by the Holiday brand Thompson. The idea of the short film will be to shown how Simon the Ogre is restored after his holiday through Thompson local. The brand is aiming to make this ‘memorable and different’. Although a short […]
“Auto Trader has gone through big transition in previous months and the new TVC looks to bring these developments to life and communicate the simplicity, speed and functionality available to users.”- http://www.brandrepublic.com/go/news/article/1225495/auto-trader-readies-ad-assault-back-digital-future/ The popular and well known motor trader are set to launch a new ad campaign this Boxing Day to show off the much […]