Category: Media & Advertising

What brands have dominated the World Cup Advertisement Season?

We all know there is a lot of money involved when it comes to the game of football. Not only in the U.K but also all over the world. Kit sponsorships alone rake in millions for a football club – the biggest example of which being the £750 million deal Manchester United have just signed […]

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National Business Awards Show Positive Signs for the Sales Industry

The National Business Awards recently carried out research regarding business growth within the UK. The research has concluded that businesses within the Media, Marketing and Sales industries are feeling more optimistic when compared to last year about the potential growth of their business. Image source: http://blog.jewson.co.uk/3596/jewson-announced-as-national-business-awards-finalist A report known as ‘Business without barriers report’ also […]

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How to Refresh Your Media Sales Approach

                                             image source: http://www.businesshelper.co.uk/sales   Here are a few tips for Media Sales Professionals on how to refresh your current sales approach; 1.     Decide and prepare the journey of your client. You should ideally know where […]

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Jägermeister Launches First TV Ad Campaign in UK

“Jagermeister: Created in Germany 80 years ago – translates as Master Hunter!” Image source: http://wallmobi.net/logos/1525-jagermeister.html#.Uwyq9-N_shM Next month is expected to see the launch of the first UK TV advertising campaign from jagermeister. What better way to do this than with a group of professional surfers! The campaign is set to cost £3 million and features […]

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Microsoft’s First National Super-bowl Ad Proves to be a Tear Jerker

Microsoft is not shy when it comes to paying for advertising. In 2012 they were thought to have spent $1.23bn in the U.S. This year is the first time Microsoft has purchased a national ad during the big Super-bowl game, and it appears to be a tear jerker! Starring Steve Gleason, a former NFL player […]

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