To put it plainly, curation is the gathering, organizing and online presentation of content in order to gain a specific response. It has been suggested that the need to curate is part of the human nature. To collect and arrange things in a visually pleasing manner, always looking for something new to refresh and complete […]
Advertising has moved further and further along the lines of mystery branding and non sequitur in recent years and this has been under a lot of scrutiny. Last year Sue Unerman published a story for the Guardian entitled “Do consumers care whether brands tell the truth?” The article outlined the importance of clarity and a […]
It is not easy to create and design fruitful viral campaign. Firstly, it is important to know and appreciate the audience along with the emotional and psychological factors that provoke their engagement. And secondly content marketing needs to be inspirational for people. There is a science to creating viral content. Let’s see what 5 mistakes […]
A coalition of the world’s biggest companies, such as Uniliver, BT and M&S , media partners and non-profits is today launching a global digital media platform to drive global conversation and action on sustainability. The new platform, called Collectively, will celebrate and connect the people, places and cutting-edge ideas that are shaping the future. It […]
The Guardian website has recently mentioned in an article regarding the fear in advertising and brand campaigns; the fear to be different, the fear to fail and the fear to push away or lose customers and clients by thinking outside of a brands usual box. We think; surely by staying safe, brands are not […]