Category: Media & Advertising

Most Successful Social Media Charity Campaigns and their Secrets

Whether it is a big business or a small business crowdfunding is always a powerful way to raise finance, with the people behind you, everything becomes infinitely more possible. Many charity organisations are concentrating on social media campaigns in order to reach large audience. There are number of successful campaigns or creative use of social […]

Read More...

Google launches planning tool to ‘unpick’ online and offline knot

Online shoppers have a variety of device choices to search for their desired products. And it is becoming more and more challenging for advertisers to identify which tool works better to attract customers and which is not as affective. Online search giant Google has launched a free tool that promises to offer deeper insights to […]

Read More...

Majority marketers aren’t sure technologies are Producing ROI

More than half of senior marketers are struggling to make a business case for marketing technologies due to their inability to demonstrate the impact of tools such as website analytics and CRM on return on investment, according to a report. The findings from global marketing network The CMO Council’s “Quantity How Well You Unify” report […]

Read More...

Luxury brands using Creative Mobile Marketing

Innovative thinkers are creating mobile experience that will be engaging, fun and will serve to make consumer interaction easier. Mobile shows no signs of floundering, so brands that accommodate wealthy consumers through these channels will create a stronger connection than those slow to adapt.  Here are the top 10 Luxury brand mobile marketers: German automaker […]

Read More...

Social Media ‘Venom’ could be prosecuted under the new laws

“People have the right to be offensive, they have the right to be insulting, and that has to be protected.” This is how Keir Starmer – director of public prosecutions expressed his opinion with BBC and admitted that he finds difficult to work within the existing law. His comment was provoked by prosecutions of Matthew […]

Read More...