Category: Media & Advertising

Piccadilly Offers New Outdoor Digital Media Advertising for Brands

Piccadilly Lights display have showcased brands such as Max Factor, Schweppes and Volkswagen. Going strong for over 100 years to date. Image sourced – http://www.dailydooh.com/archives/607 Later this year, Piccadilly Circus are rumored likely to be offering their outdoor advertising display, known as the Piccadilly Circus Lights to a single advertiser due to a revamp of the […]

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How safe is Cloud Computing?

Image sourced: http://bizmology.hoovers.com/2012/01/19/cloud-demand-boosts-it-employment/cloud-computing/ Cloud computing is effectively a service which allows users to save their data online as oppose to a hard drive. For instance, companies who have employees are required to buy the software or software licensing for each of them to store information and data of their work. Cloud computing allows one application […]

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The Battle for Brand Advertising: Google vs. Facebook

Image sourced from; http://boostlikes.com/blog/2012/10/google-beats-facebook-display-revenue Nate Elliott, Forrester analyst, recently gave a presentation, at his firms Forrester Forum conference in London, which he titled ‘The Database of Infinity’. This presentation focused on the battle for brand advertising between Facebook and Google. In this presentation he made a prediction that Facebook would lose this battle as Google […]

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Phone Hacking Scandal: How Much Privacy Are We Really Entitled To?

In an industry where secrets sell better than anything else, are we the ones pushing the media to extremes to satisfy our own needs? In recent news Rebekah Brooks pleads not guilty, along with a number of her colleagues, to charges concerning conspiracy to commit misconduct in public office and charges relating to the perversion […]

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Guardian Witness: Readers Becoming the Journalist

The Guardian has now launched GuardianWitness, (www.witness.guardian.co.uk), a new site part of their continuing open media campaign which adds the element of engagement to a whole new level. Readers are now able to submit stories videos and pictures. The new site was built in partnership with up and coming brand EE.  The move also increases […]

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