Brands are part of our daily life, some of them we know from our early childhood. But, are you wondering why brands are choosing a specific name? do they mean anything?! Choosing a name for a new business is perhaps the first big decision that the founder has to make, as it is vital is […]
Image source: http://www.mediaweek.co.uk/article/1114420/outdoor-plus-brings-spire-west-london Outdoor plus are currently expecting to expand by installing 5 digital screens in Central London. These installations are hoping to be completed over the next two months. Outdoor Plus aims to provide a network they refer to as ‘Ultra Premium’. These will ideally benefit brands that require flexibility, immediacy and accountability. One […]
How do you get your brand noticed amongst so much competition? How can you insure your business isn’t camouflaged within the fast pace of advertising? There is no definite answer to these types of questions in this ever changing industry. However, I have come across an idea whilst reading an article I found in […]
Image sourced from: http://www.outbox4.com/the-importance-of-branding/ The Advertising world is recently changing its tactics and approaching its consumers with a new angle. This new angle is aiming to give a ‘face to the company’. This different take on advertising is aiming to create a relationship with the consumer on a more personal basis. This will not only […]
According to an article in the output magazine (http://www.outputmagazine.com/) the trade marketing body ‘The Outdoor Media Centre’ have been conducting a study into the ‘customer Journey’ to research and discover how influence works and what buyers are specifically influenced by. This new study aims to show the strong impact outdoor advertising has on consumers. Research […]