Any revenue figures for YouTube have always been a guess, a rough estimate, since Google has never revealed the actual figures for YouTube since they purchased the giant video platform in 2006. The most recent guess has been made by eMarketer, who uncovered last week their first estimates for advertising revenues for YouTube. It was […]
Christmas is just round the corner and SLA is feeling festive! We have picked our Top 3 Christmas Ad’s of 2013. Let’s see if they are the same as yours; Number 3 on our list is; Sainsbury’s This advert is a brilliant representation of everyday families over Christmas. Due to it’s down to […]
What makes you share a video? Is it the meaning, loyalty to the brand or something else? With just a few weeks left of 2013 let’s look back at the adverts that had viewers sharing them all over the web. We’ll start with the Top three, based on number of shares, according to marketing magazine.co.uk. […]
JCDecaux is thought to be making a huge investment this year in an aim to double its digital roadside sites. It is estimated that the total number of screens they own by the end of next year will be around 30. London’s Old Street Roundabout and Shoreditch area (nicknamed the ‘Silicon Roundabout’) are included in […]
“A brand’s identity is the most powerful, defining and fundamental statement it can make,” Jonathan Ford, Founding Partner and chief commercial officer at design agency Pearlfisher. – http://www.mediaweek.co.uk/article/1213096/why-google-yahoo-microsoft-leading-digital-design-revolution Image sourced from: http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/ The logo of a brand is without a doubt the strongest and most definitive part of their overall recognition strength within the heavy […]