The Guardian website has recently mentioned in an article regarding the fear in advertising and brand campaigns; the fear to be different, the fear to fail and the fear to push away or lose customers and clients by thinking outside of a brands usual box. We think; surely by staying safe, brands are not […]
Brand Partnership With 2013 off to a start, big brands are leading the way in digital and social media development. It has been suggested that brand partnership with be a key trend this year for big and small businesses alike. Last month, Britt Michaelian, writing for the Huffington post outlined the importance of this technique for small businesses […]
‘Business is always interfering with pleasure-but it makes other pleasures possible. /William Feather/ Jacob Morgan, the author of the new book ‘The Future of the Work: Attract New Talent, Build Better Leaders, and Create Competitive Organization’ talks about possible employee evolution. According to Jacob the work as we know it is dead and the only […]
Following the fall and making up out between Google and French news organisations over the digital publishing row it has been unveiled that the agreement document was only printed half an hour before the signing off ceremony. Marc Schwartz, the mediator appointed by the French government and Nathalie Collin, chief representative of the French Press […]
According to PwC forecast demands on newspaper will significantly vary around the world. For example Asia-Pacific market, like China and India is set to grow at a compound annual growth rate CAGR of 3.4 % through 2018. While North America’s prediction is to fall at a CAGR of -4.2% some predict that this is the […]