November stepped in and brought busy streets with people rushing to get Christmas presents, mince pies appeared in supermarkets and constant sound of Christmas songs can be heard nearly from every store – in one word “Christmas is in the air!”.. However, what does this mean for the marketing world? 1st of November usually is […]
Whether it is a big business or a small business crowdfunding is always a powerful way to raise finance, with the people behind you, everything becomes infinitely more possible. Many charity organisations are concentrating on social media campaigns in order to reach large audience. There are number of successful campaigns or creative use of social […]
Online shoppers have a variety of device choices to search for their desired products. And it is becoming more and more challenging for advertisers to identify which tool works better to attract customers and which is not as affective. Online search giant Google has launched a free tool that promises to offer deeper insights to […]
More than half of senior marketers are struggling to make a business case for marketing technologies due to their inability to demonstrate the impact of tools such as website analytics and CRM on return on investment, according to a report. The findings from global marketing network The CMO Council’s “Quantity How Well You Unify” report […]
Since Coca-Cola’s revenue experienced sharp downfall this year, decision makers decide to cut costs in marketing sector. Accordingly, Coke marketers will have to face tougher cost control measures in expanded efficiency drive. Which means they will to justify spending on all new brand activity rather than budgets based on the previous year spend. Muhtar Kent, […]