According to an article in the output magazine (http://www.outputmagazine.com/) the trade marketing body ‘The Outdoor Media Centre’ have been conducting a study into the ‘customer Journey’ to research and discover how influence works and what buyers are specifically influenced by. This new study aims to show the strong impact outdoor advertising has on consumers. Research […]
It’s not difficult to find information on Native Advertising; ‘The rise of Native advertising’, ‘The current success of native advertising’, ‘How native advertising can help your company’ ect…..But before we are bombarded with this information, how would you define Native Advertising? After a lot of searching we have concluded that this is the act of […]
Around 25 percent of the world’s population now uses social media. This has fundamentally changed the way information is shared and accessed. Facebook turned 10 years old this year. In this relatively short space of time it has evolved from a social networking site specifically for students at Harvard College, to having over 1.3 billion […]
Have you ever thought that the colour you choose to brand your product can be vital for future success and brand development?! When choosing a colour it’s worth knowing that our minds are programmed to respond to colour. Colour shapes our emotions and our thoughts, but colour effects more than our mood. Colour has the […]
You would not be surprised about the fact that woman are most powerful audience in social media. They are the once to target if you want to increase your brand awareness and success. Why woman are the real power behind social media? According to many studies woman use social media more often and in more […]