Image sourced from: http://mashable.com/2010/05/26/creative-crowdsourcing/ Crowdsourcing has been described as distributed problem-solving. It is a marketing technique in which companies involve the public in their product choices and sales as much as possible. A recent example of this is Coca Cola’s latest ‘name on a bottle’ idea. This has not only boosted their sales (as everyone […]
The Guardian has now launched GuardianWitness, (www.witness.guardian.co.uk), a new site part of their continuing open media campaign which adds the element of engagement to a whole new level. Readers are now able to submit stories videos and pictures. The new site was built in partnership with up and coming brand EE. The move also increases […]
Only a week ago it was in the news that the UK was seeking to opt out of new European privacy laws governing social media. Article 17 of the Data Protection Regulation was drafted in response to complaints about Facebook and other social media sites holding onto private information. “The right to be forgotten” argument mirrors […]
With around 27,000 visitors between the 5th and 7th April 2013 The Cake and Bake Show in Manchester was a resounding success. Amongst the 120 exhibitors around 32,000 pieces of cake were sold and around 10,500 pies. Following requests by visitors who enjoyed the London exhibition, The Cake and Bake Show took to the North. […]
The Independent newspaper has announced plans to collaborate with HTC Blinkfeed allowing consumers to access personalised content through the HTC One smartphone by selecting the content that they are most interested in. Blinkfeed is a new feature included in HTC Sense 5.0 and will be launched on the new smartphone HTC One which has been […]