Crowdsourcing – What is it?
Image sourced from: http://mashable.com/2010/05/26/creative-crowdsourcing/ Crowdsourcing has been described as distributed problem-solving. It is a marketing technique in which companies involve the public in their product choices and sales as much as possible. A recent example of this is Coca Cola’s latest ‘name on a bottle’ idea. This has not only boosted their sales (as everyone […]