Microsoft is not shy when it comes to paying for advertising. In 2012 they were thought to have spent $1.23bn in the U.S. This year is the first time Microsoft has purchased a national ad during the big Super-bowl game, and it appears to be a tear jerker! Starring Steve Gleason, a former NFL player […]
Image source: http://www.theguardian.com/business/2013/may/02/food-standards-agency-tesco-director Tesco’s have revealed that it will be installing facial recognition software in 450 of its petrol station forecourts. This software, displayed as a digital screen, will be located by the checkouts and aims to identify whether individuals in the queue are male or female, takes a rough estimate of how old they […]
JCDecaux is thought to be making a huge investment this year in an aim to double its digital roadside sites. It is estimated that the total number of screens they own by the end of next year will be around 30. London’s Old Street Roundabout and Shoreditch area (nicknamed the ‘Silicon Roundabout’) are included in […]
At the beginning of July 2013, JCDecaux revealed its new division of experiential advertising with its ambitious launch of JCDecauxLive. This is a fresh expansion for the advertising company within the UK. JCDecauxLive delivers campaigns across a wider range of environments with a rare strength in linking experiential activity to digital screens within facilities such […]
Image sourced: http://bizmology.hoovers.com/2012/01/19/cloud-demand-boosts-it-employment/cloud-computing/ Cloud computing is effectively a service which allows users to save their data online as oppose to a hard drive. For instance, companies who have employees are required to buy the software or software licensing for each of them to store information and data of their work. Cloud computing allows one application […]