Piccadilly Lights display have showcased brands such as Max Factor, Schweppes and Volkswagen. Going strong for over 100 years to date.
Image sourced – http://www.dailydooh.com/archives/607
Later this year, Piccadilly Circus are rumored likely to be offering their outdoor advertising display, known as the Piccadilly Circus Lights to a single advertiser due to a revamp of the site known as the Piccadilly Lite.
The new LED screen is aiming to be positioned above Barclays and Boots premises in hope to take advantage of more pedestrian traffic due to the closure of Glasshouse Street to traffic.
MT2 Limited, who have been managing and working on the last five installations on this site, are expecting the screen to be operational by December and will start work on this in August. MT2 Limited have stated that one advertiser would be preferred for the site however it has not be decided whether one or more advertisers will be used.
Part of this new installation will involve the removal of the strip screen currently known as Piccadilly Lite and the balcony with which it sits on. This site is the only site that could be utilized by any outdoor campaigns. Up until around 18 months ago Clear Channel Outdoor held the contract for bookings and selling of short term leases to ad campaigns on the Piccadilly Lite site.
After the renewal of its contract, McDonalds is also updating its current screen with a second-generation LED screen. The work on this replacement screen has already started and aims to be functional early October. These updates will follow the instalments that Coca Cola and Samsung made on the build up to the Olympics during 2011 and 2012.
Since February 2011 all the Piccadilly signs have been LED. The last static sign to be removed was Sanyo’s neon sign. This recent improvement is thought to be the last planned for years as the new screen is aimed to complete the display.
Information sourced from – http://www.mediaweek.co.uk/news/1190051/Piccadilly-Lights-offer-new-digital-screen-brands/