According to PwC forecast demands on newspaper will significantly vary around the world. For example Asia-Pacific market, like China and India is set to grow at a compound annual growth rate CAGR of 3.4 % through 2018. While North America’s prediction is to fall at a CAGR of -4.2% some predict that this is the same for Canada and for western European countries including Germany, UK and France as there are increased number of advertisements and readers moving to digital sources.

Image source: http://connecticuthistory.org/the-technology-that-carried-news-of-president-kennedys-assassination/#

The report also implies that circulation’s share of total revenue will therefore rise from current 47% to 49% by 2018, meaning that consumers may soon become publishers’ biggest source of revenue.

And there are signs that the growth in digital advertising revenue is slowing down. In 2013, publishers’ annual digital advertising revenue growth reduced to 11.7% – a far cry from the 17.7% growth of 2012.

So the report states that publishers must work harder to realise new digital revenue returns by embracing new advertising technologies, promoting better usage measurement and exploring controversial content marketing and payment schemes.

What are your thoughts on Digital Media? What do you prefer? To read news from is it physical copy or have you also taken the move to virtual?

Information source: http://www.theguardian.com/media/greenslade/2014/sep/16/newspapers-advertising